E-Media, Direct Marketing, and the Internet
NCSA released the first version of Mosaic in April of 1993. In October of 1993, E-Media's founder Ken McCarthy addressed a meeting of direct marketing professionals hosted by Dan Kennedy and made the following predictions:
One of Ken's early articles on DM and the Internet published by DM News in August of 1994. Advertising pioneer David Oglivy found it to be a helpful introduction to the subject and wrote Ken to tell him so.
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