Why it's important to act now

If you're currently getting sales from Japan and would like to get even more while simultaneously insuring that your business owns a permanent part of the Japanese market, and not just a historical footnote, take this advice from Ed Schmults, CEO of Patagonia:

"The window is closing fast. Trends move quickly in Japan and the sooner the fence-sitters establish a presence there, the better off they'll be."

Unless you have a strategy for building strong brand awareness in Japan, odds are a Japanese competitor or a US-Japanese co-venture, is already planning to take over your niche and lock you out. Yes, you may be getting some "free" leads and sales today, but by acting passively you are missing the infinitely bigger prize, a permanent piece of "mind share" in the Japanese market.

To help you seize this opportunity while the window is still open, E-Media has joined forces with the world's leading specialist in adapting US catalogs to the Japanese market.

To get you started now, we offer a free, personalized seminar in our offices in San Francisco to qualified companies. This meeting will bring you up to date on current conditions in the Japanese mail order industry and give you an opportunity to ask questions related to your company's future in it.

To schedule a meeting, call Bettina Vitell at 415-776-1888.

Ken McCarthy
President
E-Media

E-Media was founded in 1993 as a division of Marketing Solutions, a direct marketing firm founded in New York City in 1984. In 1994, E-Media became an independent company under the direction of Ken McCarthy. E-Media was the sponsor of the first-ever conference devoted exclusively to the subject of commercial opportunities in web publishing and commerce, featuring Marc Andreessen and other Internet commercialization pioneers. Mr. McCarthy is the author of the Japanese best seller "Internet Business Jissen Manual", the first book on doing business on the Internet written for the Japanese market.