Internet Reality Check
Stop Screwing Around
and Finish Your sSite
A letter every ethical web designer wishes he had the
stones to write to his clients
Editor's note: Business people who are smart enough to absorb
the message in this letter can count on getting
their sites built in a minimum of time and
with a minimum of hassle and expense.
Most of our clients are able to get their web
sites up and running in a matter of a couple
of weeks, and in some simple cases, a few days.
This is the way it should be because the
web site itself is not the key element in
Internet marketing. It's about 5% to 10% of
the effort at best.
If your site is not getting up this fast,
you've got a problem. 999 times out of 1000
the problem is you haven't taken the time
to think out what you want. We've provided
a literal mountain of guidance on how
to do this, but we can't read and assimilate
it for you. Ad agencies that charge $100,000
and up for simple web sites will do that for you.
Anyway, there's no substitute for thinking.
Eighteen different versions of your web site
with numerous insignificant aesthetic tweaks
is busy-ness, it's not business. Business is
getting your web site up and then promoting it.
You can always tweak your web site later
as you learn more about your market. In
fact, that's the way it's done by the industry's
most savvy people. Sweating over inconsequential
design issues is an absolute waste of everyone's time.
My best advice: Plan it out, put it up, and stop
screwing around with irrelevant side issues.
It will save you huge amounts of time and money.
By the way, you don't have to have computer or
Internet skills to plan out your site. Paper and pencil
and some time are all that you really need. If
you get stuck, show us what you've got and
we can help.
Given the value of your time, the cost of
Internet production services, and the cost
of lost opportunity, an hour or so of focused
thinking and planning today could be worth hundreds
or even thousands of dollars to you down the
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